There are two sides to motivation. Neither are going to make you successful long term….

Side 1: Motivation is defined as the general desire or willingness of someone to do something.

Think, “fired up!” Ready to “get after it.”

That’s the pumped up side of motivation; the side that generally fizzles away… Just look at the attendance in any major health club right now vs. just a few weeks ago.

Side 2: Motivation is defined as the reason or reasons one has for acting or behaving in a particular way.

Think of this as your “WHY?”

We actually require our 12-week 20-pound Challenge applicants to share their “WHY?” with us to help us determine if they’re a good fit.

We look for a good “WHY?” such as, “I want to be a good example for my young daughter” or “I don’t want my kids to have to care for me the way I have to care for my parents; I want to live life to the fullest until the end!’

Those motivations are much more powerful than, “I want to look cute in my jeans” (easy to put off and get serious next week…) or “I want to look good for X event” (short lived results, no real life-changing reason to make a transformation).

However, even a GREAT “WHY?” isn’t enough…

What do you need to be successful in the short AND long term?


Here’s the reality – Your subconscious mind always wins…

Your subconscious is essentially controlled (automatically) by your paradigms and your self-image…

And they are deeply routed from YEARS of ideas/thoughts/experiences…

You need to put systems in place to protect yourself from…yourself.

Yes, from yourself.

Check out this excerpt from an article from Nerd Fitness founder Steve Kamb:

“Your brain is going to sabotage your efforts every chance it gets. It’s a superpower we all possess – the ability to rationalize any behavior or decision, and justify inaction or self-sabotage:

● Calories on Hoildays don’t count
● Work was tough today, I’m gonna skip my workout and eat cake instead because I earned it.
● I ate a bad breakfast. The day is ruined. I’ll start tomorrow.

As I said previously, you might be motivated to get in shape right now. Motivation, however, is that flaky friend that cancels on you at the last minute via text message. It pretends like it’s there for you but is actually incredibly unreliable.”

So, what sort of systems do you need to put in place to be successful with your weight loss and fitness journey?

Here’s some you can start with:
● Have a reliable training partner. Better yet, join a program. Paying for something is often the only way people will actually show up consistently.
● Put your workouts in your calendar the same way you would any other appointment that you can’t miss.
● Pack your gym bag and put it by the door the night before.
● If you workout in the morning, put your alarm across the room so you have to get out of bed.
● Make Sunday food prep day. If that’s too overwhelming or you really hate to cook, use a local meal delivery service program like Eat Naked NI. These types of programs are becoming very popular.
● If you eat out a lot, create your standard orders – one of mine is a hamburger with no bun and side salad with oil & vinegar instead of CHIPS!!!

If you want LONG TERM results, you need to put systems in place to prevent you from falling into old habits. Good systems will actually create new habits that you like even better…

Hope this helps

Chris Bradley
Transformation Coach

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