triple-picWhy your always going to be fat!


I cannot deny, there’s something special that separates those who achieve great things from those who get merely average results.

But it’s not what you think!

Some people on the outside of my inner circle think that these clients with unbelievable 12 transformations are just born that way, but that’s not true …

YES they live by a set of principles that guides them towards greatness each and every day.

But I could give you the knowledge so you could have those principles instilled into you also!

You just have to want it.

Most people who are fat don’t want to be fat.

I now understand this more than ever as I had never been fatter until 10 weeks ago when I hit rock bottom!

And as a trainer for 12 years who also was slim all his life, fit and healthy …

I used to think fat people just need to eat less and move more!

If only it was that simple!!!

I now know how tough it can be to get ahead of steam built up!

But it’s a lot to do with 7 things I’m going to share with you today.

It took my own fat body experience to let me truly understand the mindset of it all:(

I’m twice the trainer now for it and my clients will reap the benefits moving forward.

But here goes…

Can you relate to this…

A fat client mindset*

They say they “should” lose some weight, but it rarely ever becomes a priority for them. So they end up gaining more and more weight over the years until they simply give up trying.

False start after false start!

I did that for 2 years

Always start on Monday again after ruining the progress over the weekend…

Then there are the others who are fat, and try just about everything but nothing ever seems to work.

They lose motivation in a matter of weeks and they’re right back to were they started without much hope in sight.

There are inherent reasons why some will always be fat and how a few others are able to push through their sticking points to reach their ultimate goal.

Below are my 7 biggest reasons holding them back from transforming their bodies.


I’ve learned these from experience of how I felt as a fat person!

Not a trainer with a perfect body who’s never known the struggle!

1. **Goals just Aren’t Enough.**
Everybody seems to have a goal but not very many people seem to be accomplishing them. Most of them of are quite noble but they’re usually lacking in clarity and a hard deadline. Instead of saying you want to get in shape it’ll be much more advantageous for you to state you MUST lose 10 pounds of fat in the next 30 days.

Visualise yourself with the body you want and I’d recommend to go so far as to put it as the wallpaper on your phone to remind you all the time to what you’re going to achieve.

And most importantly you need to know your “why” to motivate you to keep pushing through the hard times.

Mines was I’m an A12 coach who is fat! I went on holiday with my two little boys this summer and wasn’t happy to have my top off round the pool.

Something not right with that…its pretty painful in fact.

But I’m giving you the truth I never want a holiday like that again!

If I made up a rule that said you had to drop 10 pounds of fat in 30 days or else I’m going to put a picture of you in your underwear up on a billboard then that’s going to be a very strong “why.”

It’s just like our program that ends with a photo shot. You want to show your best at the end!

Obviously I wouldn’t be sharing your picture without you being happy about so relax I’m just giving an example.

Whatever your “why” is just make sure it’s very important to you as I will be the coach in your corner encouraging you to go into your workout every day with that in mind even if you’re getting your not feeling like it.

2. **You’re Too Lazy.**
Sleep isn’t the cousin of death, laziness is. Will I train or go up to Costa and look at Facebook at lunch time?

The reason people are so lazy isn’t because they’re tired, well sometimes, especially if the kids are up teething it can be…but most of the time it’s because they associate too much pain with hard work. The last gym class they went to broke them so now the mere thought of going through all that pain again has them sitting on the couch watching the fall instead.

Same goes for dieting. We associate more pleasure to eating the junky bad foods and drinking alcohol than we do the healthy ones.

Just about everything we do in life comes down to pleasure and pain. Try focusing on how fat you’re going to be if you don’t get your lazy butt up off the couch, and how that cheeseburger at the Romore is going to add another roll to your muffin top.

As a member of the human species we don’t think in the long term. We want short term gratification right now, but thinking medium term (12 weeks) is much more efficient. Think how much time it’s takes to burn of that cheese burger once eaten probably 6-10 times longer than it has to eat it!

3. **Lack of Systemisation.**
The reason McDonald’s became so successful is because the business was systemised to the point they could pull any 18 year old off the streets and they’d quickly be able to train him to make the exact same cheeseburger and fries as somebody who had been there for a years. If you go to any Starbucks the process is all the same, and you go expecting your drink to made the same from any other Starbucks you order from. This is called systemisation, and it’s a vital tool to have to keep you on track for the long haul.

Same as the A12 we have system for greatness in 12 weeks! Anyone can do it and achieve great results.

An example would be to eat the same fat burning meals every day at the same time. Prepare all the meals the day before and have an alarm on your phone go off when you should be eating each one.

Some say the best time to workout is any time you can. And this is true only if you can motivate yourself to do it at any time. But most of us can’t do that. Instead, have a set time you go workout such as 6am or 7pm Monday-Friday.

Then you have a 30 second timer on your watch set to go after you complete a set so you don’t rest too long in between sets.

Another example would be to set an alarm on your phone to go off 8 hours before you have to get up the next morning reminding you to go to bed. Systemisation is essentially an effective way to develop healthy habits that doesn’t rely heavily on motivation to get them done.

4. **You’re A Diet Hopper.**
I’ll admit it’s pretty exciting when you get that rush of excitement and motivation to try the latest and greatest diet your friend told you about. I’ve been there and down them all or tried them with clients over the years. I Bought men’s fitness each month. And jumped to the latest program.

Unfortunately, once that excitement wears off after a short while you’ll quickly abandon the diet until the next latest and greatest one comes along. Same goes for workout trends. We all know people who jump from Marathon training to CrossFit to Bodybuilding, etc. but the ones who are successful find what works for them and they stick with it.

Small changes are important to keep things fresh, but for the most part you shouldn’t be hopping all over the place. If you chase two rabbits then you’ll catch none.

Keep your eyes on the outcome and not on the next shiny object.

5. **You Live In A Negative Mindset.**
Our brains evolved to live in a fear-based mindset because it kept us alive. As long as we didn’t venture off too far from the herd, and as long as we didn’t stick our heads too far above the crowd it increased the odds of us living to see tomorrow.

Unfortunately, our minds are still largely wired to live in a fear-based mindset that has us thinking negatively all the time about situations, ourselves and life in general.

I get people asking me all the time up the street are you still busy?

Did you see such and such opened up a gym?

Fear would be omg… I’m going to lose clients or there won’t be enough people for me. I don’t think of things that way in my life. My mindset isn’t based on fear.

Underneath all that fear is a ton of potential just waiting to come out and show itself.

Most will run away from their fears when we should be going towards them.

One of my most successful clients right now who won’t want to be named is in her 50s, and has lost over 4 and a half stone in just over 20 weeks she has had to overcome a lot of those negative thoughts and be pushed through her fears! She’s even went back to study at school for example how cool is that!

It takes courage to fight for what you really want and to stop fearing how badly things could turn out.

Once we push through our fears you realise they weren’t even that bad.

Truthfully I don’t wake up in the positive mood all the time, but I do put the effort in to take control over my mind instead letting it run my life into the ground.

6. **You Hang With Slackers.**
You can’t be a wolf and hangout with the sheep. After a while you will end up behaving like a sheep!

About 2 years ago or so my mentor said that you’re the sum of the 5 closest people you know, and it’s 100% true. Hanging around negative people who aren’t doing anything with their lives is subconsciously going to tell you that it’s ok being average, and worst of all you actually find comfort in it.

Funny how when one person has a sore back, so does the next one but it’s worse! So people feed off that.

After I heard that I really took it to heart. I really put an effort into not hanging around negative people who prefer to get drunk all the time than work hard towards their goals. If your friends all like eating pizza and drinking beer then you’re going to be eating pizza and drinking beer.

Which is ok now and again don’t get me wrong I like both:)

But if you start associating yourself with people who eat and train hard and eat clean more often then not then it’ll push you in that direction. You have to follow the great if you want to be greater.

7. **Excuses Excuses Excuses.**
I’ve heard every excuse somebody could possibly think of to get out of something. Maybe they tweaked their ankle so they take a week or two off from working out. I think the best I heard was 2 years ago … I didn’t make it in today as I woke up and my sister was staying and we had no milk in the house:)

Really lol!!

Excuses are for those living with a victim mentality. It’s a hell of a lot easier to make an excuse as to why you can’t do something than actually doing it. Having high standards and mental toughness are both necessary to squash any excuse that could pop up in your head.

There will always be something wanting to hold you back, there’s never a perfect time!

I used that excuse but it was B.S….but it’s up to you to put all that B.S. aside.

Everything bad that has happened in your past is now behind you, and it’s time to move forward.

You can take control!!

Chat soon

Chris Bradley



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